Primary Market Research & Insight

Whether you need a qualitative or quantitative investigation or a multi-phase project, we “smart-craft” primary research to answer your most important business questions.

We are qualitative & quantitative integration specialists crafting cohesive, compelling stories with actionable, data-supported strategies and recommendations.

For both B2B and B2C research projects, we seek to bring depth and humanity to every stage of every project. Our final product is marked by beautiful design, compelling graphics and engaging video.

Qualitative

Our moderators are empathetic professional who make emotional connections with respondents, gleaning true customer feelings and insights.

We seek to uncover the emotions behind the insights using innovative approaches including and creative & projective techniques.

Our capabilities included online & in-person methodologies and regional or global studies.

Quantitative

Brighter analysts have extensive experience in methods like conjoint, MaxDiff, cluster analysis, driver & regression analysis, TURF and semantic differential.

We leverage heat map exercises and in-survey AI chat to facilitate understanding of your products, services and brand.

  • Communications Exploratory

  • Concept & Messaging Testing

  • Communications & Creative Optimization

  • Foundational & Exploratory

  • Pricing Research

  • Campaign and Brand Tracking

  • Segmentation

  • Customer Journey

  • CSAT & Loyalty

Strategic Services

  • Positioning, branding & communications frameworks, ladders & pillars

  • Naming & brand or sub-brand architecture

  • Segmentation activation including persona development, communication & go-to-market strategies, social media plans & activation

  • Insight based concept development for products and services