idea generators . . .dynamic storytellers . . . mixed methods integration specialists. . . strategic leaders . . .
idea generators . . .dynamic storytellers . . . mixed methods integration specialists. . . strategic leaders . . .
Our researchers, strategists and analysts all have 20+ years of experience across a range of technology initiatives and hundreds of brands. We bring our collective experience and expertise to answer your brand’s burning questions and guide you to a brighter future.
With both client side and agency experience, we understand what it’s like to conduct and socialize research and strategy within an organization. We partner with you to enable your success.
Robert Walker
Research Director, Qualitative & Quantitative Strategist
Robert helps brands launch and evolve with confidence by turning complex customer data into clear strategies that drive growth, confidence, and successful investment. With more than 30 years of insight-driven innovation, he has guided organizations in deciding which products to launch, how to segment customers, and which messages deliver results.
His expertise spans both qualitative and quantitative methods, with deep specialization in segmentation, conjoint analysis, forecasting, and go-to-market testing. Robert’s work has impacted industries ranging from technology and entertainment to healthcare and financial services.
When the stakes are high and the questions are complex, clients rely on Robert for clarity, rigor, and actionable strategies that move business forward.
Jill Joy, Founder
Research Director & Qualitative Strategist & Moderator
Jill has 20+ years of experience in in technology, market research and strategy. Her passion for and deep expertise in innovation and communications for B2B and B2C fuels her curiosity. An artist, strategist and entrepreneur, Jill marries creativity, cultural insight and analysis to provide rich insights and strategy brought to life with humanity.
She has extensive experience in both qualitative and quantitative - a mixed methods integration “ninja” infusing data with humanity to create empathy and understanding of your customers. A deep thinker, Jill is an inspiring collaborator with a charismatic and engaging style.
In her early career she co-founded a digital content start-up partnering with Adobe. She spent 7 years at HP and HPE as a market insight specialist with regional and global roles. Jill founded her own insights agency in 2016.
Jill won an HP Marketing Circle Award for her Wireless Printing insights and strategic recommendations and her work fueled an Ogilvy Award winning campaign for touchscreen technology.
Stephen Pearson
Research Director, Quantitative Strategist
Stephen brings 25+ years of market research expertise, guiding start-ups and Fortune 500 leaders alike in B2B and B2C markets. He leads end-to-end quantitative, qualitative, and UX research with a consultative, results-driven approach that empowers organizations to make smarter strategic decisions.
Trusted by top technology brands—including Amazon, Apple, Google, LinkedIn, Microsoft, T-Mobile, and Yahoo!—Stephen has also helped shape the adoption of emerging technologies such as interactive kiosks, 3DTV, and Internet streaming.
As a research executive and strategic partner, he delivers insights that fuel growth, innovation, and competitive advantage.